Ken Burns - Pan and Scan

Ken Burns is an American director and producer of documentary films, known for his style of using archival footage and photographs. Burns often gives "life" to still photographs by slowly zooming in on subjects of interest and panning from one subject to another. 








The Ken Burns Effect
The Ken Burns effect is a type of panning and zooming effect used in video production from still imagery. The feature enables a widely used technique of embedding still photographs in motion pictures, displayed with slow zooming and panning effects, and fading transitions between frames.

The technique is principally used in historical documentaries where film or video material is not available. This is ideal for my promotional video and there is little to no video footage of the Coop Hall in its prim from 1938-65, however there is little footage of the demolition of the hall, but this is also scarce, to by using this technique on the photographs provided and taken by the public, i will be able to use this on images to keep the audience intrigued.  

Action is given to still photographs by slowly zooming in on subjects of interest and panning from one subject to another. The effect can be used as a transition between clips as well. For example, to segue from one person in the story to another, a clip might open with a close-up of one person in a photo, then zoom out so that another person in the photo becomes visible. The zooming and panning across photographs gives the feeling of motion, and keeps the viewer visually engaged.

Here is an example of where i used pan and scan and zoom in my own promotional video:-