Product Placement

Many musicians incorporate brands into there music videos. Both the move of videos form television to the Internet and the attenpt by record labls to make videos a revenuse source, have contributed to the growinf popularity of product placement in music videos. According to a report released in June of 2010 by PQ Media (a research firm) the amount of money spent on product placement in recorded music grew eight percent in 2009 compared with previous years.

Product Placement in Films
(Pizza Hut)

Product Placements on magazine
covers (Starbucks)

Product Placement in Music Videos
(Diet Coke)

Product Placement in Television Soaps
(Nationwide)

The money is often used to offset and make profit of the videos cost. Patrick Quinn, chief executive of PQ Media, stated that revenue from product placement in music videos totaled $15 million to $20 million in 2009, more than double the amount on 2000.

 brand marketers will spend an estimated $8.25 billion on them worldwide in 2012, rebounding solidly from the $6.25 billion spent in 2009 during the Great Recession.

For years, the opportunities for product placement — advertisers like to call it “integration” — in music videos were limited. MTV was the dominant outlet for videos, and its policy prohibited blatant plugs in videos, so the network would often blur brand labels or ask for a new version without the placement. But the airtime MTV devotes to music videos has decreased sharply, and the Web emerged as a preferred destination for fans, opening the door for labels and advertisers.

Rio Caraeff, the chief executive of Vevo, the music video network started late last year in partnership with YouTube, said the company aimed to enable product placement in videos.